Spice + Bloom
Branding and Packaging Design
Project Outline
This project consisted of creating a brand and set of deliverables from start to finish including supporting documents (project brief, business proposal) to simulate a client interaction.
Software Used: InDesign | Illustrator
Initial Ideas
The brand that was created was called Spice + Bloom, a candle and flower company. The logo resembles a wax seal which speaks to the authenticity and handmade aspects of the brand.
Design Exploration
A brand guidelines book was created to ensure all elements were unified. Layouts were explored to ensure both English and French fit properly on the packaging.
Solution
The final designs used brand colours and illustration to form a completed set of deliverables. The flower element was carried throughout all pieces to symbolize the natural products.
